Speed Sells at Mazda & Chevy DC Events

Speed Sells at Mazda & Chevy DC Events

Race on Sunday, sell on Monday. Thatês what Chevrolet and Mazda had in mind as they spiced up the dog days of August with two exciting events at FedEx Field in Landover, MD, designed to attract younger buyers and performance enthusiasts.

Most recent was the final stop on Chevroletês sixcity –Rev It Up Tour,” which is billed as the –World’s Largest Performance Driving School and National Racing Competition.” For a fee of $50, anyone in the Washington area got a chance to combine fast cars and instruction by expert trainers for a high-energy experience that made news in Sundayês Washington Post.

After instruction from professional racers, participants were able to polish up their skills in practice laps driving eight high performance Chevy –SS” models before striding up to the –Competition Course” for a shot at the National Championship and a chance to win a brand new Chevy Cobalt SS Supercharged Coupe. No wimpy vehicles here, by the way. The fleet included no less than the 400hp Corvette, a 205hp Cobalt SS Supercharged and the 303hp Impala SS.

The automotive media got their turn last Friday where reporter car buffs got the chance to burn rubber, avoid cones and put up or shut up.

The marketing strategy is part of a bigger GM plan –to get people to drive our new vehicles and experience just how good they are,” said Kathy Hamilton of GMês Northeast Communications.

On August 12 & 13, Redskinsê Stadium also hosted Mazdaês 2nd Annual –Zoom-Zoom Live Tour.” –What requires 3,100 cones, devours 1,100 tires, and takes 15 trucks to move from city to city,” Mazda queried? That describes what it takes to stage this 10-city tour, beginning with DC, that typically turns out 50,000 car buffs who want to smoke the tires, hone their driving skills, and, Mazda hopes, leave with a hot desire for the product.

Open to the public and free, Zoom-Zoom Live featured four dynamic drive courses where the performance-minded put the new Mazdas through the paces. The all-new CX-7 crossover SUV was the star of the –Target Hunt Course, ” where drivers attempted to pilot the CX-7 within a predetermined time range and hit all targets for a chance to win prizes. Drivers also had the opportunity to fully realize their driving ambitions by experiencing the 270-hp MAZDASPEED6 on a specially designed –Challenge Course.” On the –Sports Course,” drivers could let it all hang out with MX-5 and RX-8 sports cars. And, finally, test drivers got a chance to win prices for the best time on the –Matched Time Gymkhana Course.”

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Spokesman for both events reported large crowds, great success and no major mishaps all the which we have to believe translates into added Chevrolet and Mazda sales. For more on these events, check out these websites: ww.RevItUpRacing.com and www.ZoomZoomLive.com.