SoberRide Holiday Campaign Kicks Off

The Washington Regional Alcohol Program (WRAP) will again operate its Holiday SoberRide® campaign nightly from 10:00 p.m. to 4:00 a.m., December 19, 2025 through January 1, 2026, helping keep local roads safe during one of the highest-risk periods for impaired driving.

During the campaign, area residents age 21 and older may use the Lyft app and enter the SoberRide® promo code to receive a free ride home (up to $15). The nightly code will be posted at 9:00 p.m. on December 19 and December 31 at www.SoberRide.com. Service is available throughout Lyft’s Washington, DC–area coverage, including the District, much of suburban Maryland, and Northern Virginia.

WANADA is proud to serve as a sponsor of SoberRide® and encourages dealer members to help promote the program as part of our shared commitment to traffic safety and responsible driving during the holiday season.

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