QR codes on window stickers open door on new sales process
The Environmental Protection Agency (EPA) and the Department of Transportation (DOT) recently unveiled new window stickers that are going to be present on all vehicles starting in 2013. They feature a Quick Response (QR) code, which when read by the smartphone of a prospective car buyer; minimally display fuel economy and safety ratings as well as all the vehicle specifications on the phone screen.
Automakers arent stopping there, however, and are already loading up the information available on these systems including such items as:
à Video based product overviews
à Image gallery
à Incentive offers
à Dealer inventory
à Request a quote capability
à Join mailing list request
à Dealer location suppor
That information availability is expected to have a significant impact on how vehicles will be sold in the future. The traditional walkaround, demonstration by sales people isnt going to be around for much longer, says one foreign automaker, which is investing heavily in the QR code possibilities.
Download Bulletin PDF