QR code marketing by fleets could be a big boost for dealers

QR code marketing by fleets could be a big boost for dealers

Enterprise this week began rolling out a quick response (QR) code campaign across its vehicle fleet to get customers thinking about their next vehicle purchase. The first brand to get the QR codes is Mazda, but Enterprise says other automakers, including Toyota (for the Avalon) and Nissan (for the LEAF and NV), will also be getting QR codes.

The company hopes to expand the program to include nearly 1 million vehicles and that could prove particularly advantageous to dealers.

Enterprise is calling the program OnRamp and by scanning an OnRamp QR code, smartphone users are taken to a mobile-optimized site where they can learn more about the vehicle they are renting and also find a local dealer if they are interested in purchasing a similar car.

The QR codes are placed on key tags, as well as on the driver side window of all vehicles, making vehicle information accessible to more than just the rental vehicle occupants, the company says.

An Enterprise renter scanning the Mazda 6 QR code will be taken to Mazdas custom built website where he/she can find information such as dealer locations, dealer inventory, vehicle pricing and vehicle specs. Additionally, the renter has the ability to request an online quote and if a quote is requested, the system will send a message to the drivers local dealer who will contact the driver.

QR codes will eventually span vehicles covered by all three major Enterprise brands ” Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.

The program is kicking off through the Enterprise Rent-A-Car network of locations where consumers are more likely renting because their car has been in an accident or has a mechanical issue and their car is the shop,” the Enterprise spokesperson explained. Enterprise has more than 5,500 car rental locations within 15 miles of 90 percent of the U.S. population.