Perception of GM brand has started to turn around
Consumer perception of General Motors hit its lowest point in mid-April, but is on the upswing, according to YouGov, which tracks brand perception nationwide. Chevrolet didnêt fall as low in brand perception as GM overall and is now seen as neutral. Setbacks such as Chevroletês issues with the Cobalt and its faulty ignition apparently has had no bearing on Chevy popularity.
Perception of GM did not fall as fast or as low as it did for Toyota during its 2010 recalls. Although GM has turned around, there is still some degree of negative perception.
To create the BrandIndex Buzz score, YouGov asks consumers, If youêre heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?Download Bulletin PDF