Online dealer ads bring buyers from farther, says AutoTrader.com
More car buyers who used the Internet during the shopping process drove farther to make a vehicle purchase, says a new study by AutoTrader.com, Have Internet, Will Travel.
Of the more than 67,000 new- and used-car buyers surveyed, two and a half times more buyers who traveled 30 miles or more used the Internet during the shopping process. Dealers were much more successful in attracting buyers from farther away if they used multiple custom photos of the actual vehicle, walk-around video and vehicle comments, reports AutoTrader.
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