NHTSA starts program to fight drowsy driving

NHTSA starts program to fight drowsy driving

The new chief of the National Highway Traffic Safety Administration Mark Rosekind announced a new initiative last week focusing on drowsy driving.

–While not everybody drinks, or texts, or speeds, lack of sleep is a problem we all face,” Rosekind said in a speech in Washington. He said that 2 percent to 20 percent of traffic deaths a year can be attributed to driver drowsiness.

The initiative will have three parts: measuring the problem, developing and testing public awareness campaign techniques, and developing strategies to target populations especially vulnerable to drowsy driving. NHTSA will also examine the role that driver aids can play, from computer algorithms that can detect when a driver is getting sleepy to rumble strips on the road.

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