New technologies donêt always improve a carês appeal
Automakers are trying to differentiate themselves by putting more gizmos and functionality in their new and redesigned vehicles, but the advanced technology, whiz-bangery quotient wonêt necessarily bring greater buyer interest and/or satisfaction. Thatês the conclusion of J.D. Powerês 2014 Automotive Performance, Execution and Layout (APEAL) study.
Designing systems that consumers find intuitive and easy to use has been a challenge, said Renee Stephens, vice president of U.S. automotive at J.D. Power.
The overall APEAL score dropped one point from 2013, to 794 out of 1000. Fuel economy is the only category that saw an improvement (up 6 points), but it is still the lowest scoring category by far. Automakers must find the right balance between owner expectations of fuel economy and areas that affect the driving experience, such as horsepower and transmission performance, said Stephens. Customers are not always happy with the tradeoff.
Porsche is the highest ranking nameplate in the survey, and Hyundai is the highest ranking non-premium brand.Download Bulletin PDF