National Safety Council offers video on auto safety features

National Safety Council offers video on auto safety features

The National Safety Council (NSC), in collaboration with the University of Iowa, has produced consumer videos and a website that demonstrate how some of the high-tech safety features in cars work. One dealership group in the Washington area, Fitzgerald Auto Malls, plans to promote the website by attaching a link on its own website, handing out brochures in the showroom and putting the site on tablets in the showroom.

The website, www.mycardoeswhat.org, offers a short video for each of several safety features, including backup camera, blind spot monitor and automatic emergency braking (AEB). In the AEB video, the car stops just short of an inflatable car without the driver touching the brake. NHTSA has recently announced that cars may receive a five-star safety rating only if they have AEB, said Kelly Mantel, NSCês vice president of communications and advocacy.

Speaking at NSCês media event at The Washington Auto Show on Jan. 21, Fitzgerald Auto Malls Vice President Dottie Fitzgerald said that the NSCês safety campaign fits with the dealership groupês longtime advocacy on vehicle safety. To illustrate this point, she said the Fitzgerald group has inspected 46,000 child seats since it started its owner installation inspection program in 1999.

While it is important for drivers to understand the safety features of their car, said Mantel, they also need to realize that they have to remain engaged with driving.

The NSC is starting to create micro-websites targeted to specific groups, such as older drivers.

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