NADA’s new effort to bolster service technician careers

NADA’s Workforce Initiative has launched a website aimed at consumers,, to promote the value of service technician jobs.


The site will also offer the first centralized source of OEM and industry training programs and scholarship opportunities for aspiring techs. In addition, the site features videos with technicians talking about their work and lifestyles, and digital and social media content – all focused on promoting dealership employment and its value to local communities.


Dealers nationwide are facing a critical shortage of service technicians. U.S. technical colleges and training programs graduate 37,000 new service techs annually. But 76,000 new techs are needed every year to keep pace with attrition and new jobs in the sector – leaving an annual shortfall of 39,000 trained technicians.


Washington area dealers are fortunate to have the resources of WANADA’s Automobile Dealer Education Institute (ADEI) in the marketplace. This nationally recognized training program, enlisting recent high school graduates and existing dealership employees, is an “earn while you learn” scholarship. It combines NATEF-Certified classroom instruction in automotive repair fundamentals with real world experience gained while working full-time in a WANADA member dealership service department.

Download Bulletin PDF