MyDealership.org promotes consumer benefits of dealerships
A highlight of NADA programing rolled out at the 2017 NADA Convention in New Orleans is MyDealership.org. NADAês MyDealership.org promotes the benefits of Americaês new car and truck dealerships for consumers, local communities and manufacturers, in the words of dealership customers and staff. Videos include:
« My dealership saves me money. Econometric research has shown that when same-brand dealerships compete near each other, consumers save hundreds of dollars on the price of a new vehicle.
« My dealership creates jobs. Local dealerships provide nearly 1.1 million jobs in sales, service and management, averaging more than $69,000 in compensation per year across occupations. In fact, dealerships employ more workers than auto manufacturers operating in America do.
« My dealership is local. About half of Americaês 16,500 dealerships are companies that own one or two stores. Thousands of dealership groups are locally owned and operated businesses rooted in their communities.
« My dealership is modern. Local dealerships offer a modern service and sales experience, with online tools and digital platforms dedicated to making the buying experience as easy and convenient as possible.
« My dealership is diverse. Local dealerships reflect the communities they serve and can be very diverse workplaces, employing workers from all backgrounds in sales, service and management occupations, with opportunities for advancement.
Local dealerships benefit consumers and local communities alike, through price competition that drives down prices and good paying jobs that drive local economies, said 2017 NADA Chairman Mark Scarpelli.
The initiative is being taken up by state and local dealership associations across the country. Robert Glaser, who runs the North Carolina Automobile Dealers Association and chairs Automotive Trade Association Executives (ATAE), plans to be the first. NADA will also promote the initiative throughout the year on Facebook, Twitter, Instagram and LinkedIn.Download Bulletin PDF