Most wanted safety tech features: blind spot detection, rearview cameras
Blind spot detection and rearview cameras are the safety technology features that drivers are most willing to pay for, according to a poll of 2,000 of its website users by Edmunds.com.
The most wanted features, like the blind spot detection, act more like copilots for your car, said Edmunds senior analyst Ivan Drury, providing drivers with 360 degrees of information they wouldnêt otherwise have.
Nearly 90 percent of those surveyed said they want their next car to have rearview cameras with park assist, and 60 percent of those are willing to pay $100 to $500 for them. The technology will be standard on all cars by MY 2018.
Blind spot detection tied for first place in the poll, with 56 percent of those who want the technology saying they would pay $100 to $500 for it.
The next most popular technologies, in descending order, were adaptive headlights and front crash prevention.
Consumers told us they both wanted and were willing to pay for front crash prevention, which leads us to believe that drivers are receptive to some self-driving elements of the latest safety technologies, said Drury.
Drivers said they were interested in automatic high beams but were not willing to pay extra for them.Download Bulletin PDF