More Americans likely to take road trip this year

More Americans likely to take road trip this year

Hereês a potential marketing opportunity for your sales or service department: Six in 10 Americans says they are more likely to take a road trip of 50 miles or more away from home in 2015 if gas prices remain near recent levels. Younger Americans are more likely than older ones to take a road trip. Figures are from an American Automobile Association survey. Other findings:

« Only 13 percent of Americans report driving more because of recent gas prices. The results indicate that most Americans are unlikely to change their regular driving habits because of lower gas prices.

« About half of Americans believe that gas prices are too high at $3.00 a gallon. The results indicate that Americans may have a lower tolerance for high gas prices now that everyone has gotten used to lower prices.

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