Many consumers willing to receive text messages from dealership

Many consumers willing to receive text messages from dealership

Over the past three years, nearly 40 percent of consumers said they would be interested in communicating with their dealership via text message during the shopping process, according to a new study by Morpace Omnibus.

–Text messaging is an opportunity for dealerships to connect with their customers, before and after vehicle purchase, in a convenient and cost-effective way,” Morpace said.

An even higher percentage just under half say they are interested in receiving text messages from the dealership with service information on their vehicle, such as service updates and recall notices.

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