Making friends in the community by giving away cars
Hereês a way to ramp up your storeês community goodwill: Periodically give away a used car. Thatês what Valley Hi Toyota in Victorville, Calif., has done four times this year, with more planned.
The drawing for the car is open to any adult with a valid driverês license, not just dealership customers. A winner is chosen at random. Although the rules allow the dealership to market to the winners, it has not done so, according to an article on Edmunds.com. The drawing is simply a goodwill gesture.
The cars are reconditioned and in good shape, but do not include a warranty.Download Bulletin PDF