Lexus, Toyota, Subaru lead the pack in NADA Dealer Survey
Lexus, Toyota and Subaru came out on top in NADAês winter Dealer Attitude Survey, measuring dealer sentiment on franchise value, and automaker policies and field staff. Rounding out the top10 were Honda, Porsche, Ford, Mercedes-Benz, Kia, Jeep and Audi.
Lexus has retained the top overall spot for the past three years and has scored in the top five throughout the past six years. The survey also measured consideration of dealer input on product, product quality concerns and advertising programs. Top scorers for consideration of dealer input were Lexus, Toyota, Subaru and Honda. Ford and Kia were tied for fifth place. Hyundai, Lincoln, Mercedes-Benz and Porsche tied for seventh.
Dealer response rates were also measured, as the willingness of dealers to share their views with their manufacturers is a good way to gauge the desire to grow the OEM-dealer relationship, said NADA. Top scorers here were Lexus (89 percent), Mercedes (85 percent), Hyundai (81 percent), Porsche (81 percent) and Toyota (76 percent).Download Bulletin PDF