Korean automakers move to top in Vehicle Satisfaction Awards
No one automaker dominated the results of AutoPacificês Vehicle Satisfaction Awards, but Kia and Hyundai came out on top in combined average score, with five winning vehicles. That position was previously held by Europeans.
The Kia K900, Kiaês top luxury car, set an all-time high and won the Presidentês Award, given only when the overall score tops the previous high score. The new aluminum-bodied Ford F-150 would have won the award if Kia was not in the running.
The average score for 2015 is 25 points higher than in 2014, showing that products and customer handling are improving markedly, said AutoPacific. The awards measure owner satisfaction with 50 attributes ranging from interior comfort and styling to fuel economy and performance.
In many cases, an extremely satisfying vehicle is not the car or truck that has the best absolute build quality or the best safety rating, said AutoPacific President George Peterson.
The highest satisfaction popular brand was GMC and the highest satisfaction premium brand was Tesla.Download Bulletin PDF