Kindred Korner

[U]Kindred Korner[/U]

Carfax: Transparency can help dealer reputation

Consumers today can choose from thousands of dealerships when deciding where to shop for a used car. Traditional market boundaries have essentially been eliminated, making almost every dealership reachable by car, plane or train a viable option for buyers. Competitive edge and setting yourself apart from other dealers is vital to boosting traffic and turning more potential customers into surefire buyers.

Savvy dealers are leveraging their relationship with trusted, third-party brands to stand out in the crowd. A good example is the Carfax Advantage Dealer Program. WANADA dealers are using Carfax Vehicle History Reports to help consumers make better decisions about their new used vehicle. Many have committed to providing a Carfax Vehicle History Report on every used car they sell.

Carfax Advantage dealers have access to as many Carfax Vehicle History Reports as they need. Other benefits of being an Advantage dealer:

A dedicated Carfax account manager

Exclusive point of sale and event materials

Carfax Auction Quick Check – as much as you need

Advantage branded Premium Hot Listings on

Weekly open recall and new data alert emails on your vehicles

Transparency influences consumers when making their dealer choice, says Carfax vice president Bill Eager. The Carfax Advantage Dealer Program is a powerful new way for WANADA dealers to attract more customers. Providing a Carfax Vehicle History Report up front in the buying process builds consumer confidence and helps cars sell faster.

To become a Carfax Advantage dealer or learn more about the program, call Carfax Business Services at 877-606-9119 or visit

Kindred Korner is a regular feature in the WANADA Bulletin that spotlights the individual Kindred-line members of the association and the services they provide to WANADA dealer members who are their clients.

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