Kia, Tesla top AutoPacific Vehicle Satisfaction Awards
Every year auto marketing firm AutoPacific asks thousands of new-car buyers what they think of their new purchase, and this year Kia and Tesla were the clear winners.
The Vehicle Satisfaction Awards are based on survey responses from more than 65,000 owners of new 2015 and 2016 cars and light trucks. The surveys measure owner satisfaction with 50 attributes ranging from interior comfort and styling to fuel economy and performance.
Kia dominated among the mainstream brands, with a total score 16 points higher than the nearest competitor, GMC. Tesla won the most satisfying premium brand for the second year running, though it closed the gap considerably with the next brand, Cadillac. Cadillacês Escalade won the presidentês award (given when the overall score tops the previous high score) and the most satisfying vehicle overall.Download Bulletin PDF