Itês official: U.S. now has more women drivers than men
More women 51 percent than men have U.S. driverês licenses now, according to a new report by Frost & Sullivan. And 80 percent of car buying decisions are influenced by women, says the companyês partner and global director Sarwant Singh.
When buying a new car, women are practical, but they also tend to associate the purchase with aspirations of freedom and independence, says Singh. This means all car categories will be more personalized, and we will see more customized small city cars.
Women prefer small and more maneuverable vehicles, but they also give importance to design, spaciousness, safety, quality of materials, color and sustainability, Singh says. They like options like park assist, clear lighting for gas, easy access, and integrated systems for mobile devices and entertainment. Singh says that in a few years women will favor cars with advanced systems such as autonomous driving.
Although women donêt generally associate themselves with a brand, color or car type such as sedan — there is a difference in their attitude toward luxury brands: There, women are more susceptible than men to celebrity endorsements.Download Bulletin PDF