In 2015, look for truck price war, more recalls
Greg Gardner of the Detroit Free Press offers some auto industry predictions for the new year. Some are no-brainers, others may surprise you.
« Price war in the truck market. The biggest truck manufacturers will see a price war in that hot market, partly to try to topple Fordês F-150 from the top of the heap.
« Merger proposal. With sales so strong, investment bankers will ramp up their effort for acquisitions. Two European automakers could propose a merger or takeover. For instance, Volkswagen could try to acquire Fiat.
« Free bicycle with car purchase. In an effort to reach millennials, some automakers may offer a free bicycle and carrier with the purchase of particular models.
« Upscale market continues strong. Luxury cars, crossovers and high-end pickups will continue to sell well as affluent buyers purchase them because they can.Download Bulletin PDF