Hybrid owners satisfied, non-owners consider buying a hybrid
Hybrid vehicle owners are very satisfied with their vehicles, and most plan to buy a hybrid again, say University of Michigan researchers. And nearly a third of non-owners plan to buy a hybrid for their next vehicle.
The University of Michigan Transportation Research Institute surveyed about 1,000 current hybrid owners and 1,000 car owners who donêt drive hybrids. More than 80 percent of hybrid owners plan to buy another one for their next vehicle. A third of those plan to buy a plug-in car, and 3 percent plan to buy a fully electric vehicle.
Nearly a third of non-hybrid owners intend to buy a hybrid for their next vehicle. More than half of those not considering a hybrid said they would reconsider, especially if the initial costs were lower.
Hybrids made up less than 4 percent of light duty vehicle sales last year. The top reason owners said they bought a hybrid was environmental impact, followed by long-term costs and less energy use.Download Bulletin PDF