High tech in new cars causing angst,ê says J.D. Power report
Connectivity and other high tech features are highly desired by new vehicle owners when they work. But a new report by J.D. Power says those are now the features most likely to break down, and thatês making owners unhappy. A new study by Maritz Research, as reported on page 1 of this issue, highlights how important connectivity is to young buyers.
Audio, communication, entertainment and navigation systems cause the most problems, according to the J.D. Power 2014 Multimedia Quality and Satisfaction Study, which measured the experiences and opinions of vehicle owners in the first 90 days of ownership. Built-in voice recognition is the problem most frequently reported by new-vehicle owners, followed by Bluetooth connectivity, wind noise and navigation problems.
Voice recognition and device connectivity are often inherent to the technology design and cannot be fixed at the dealership, creating a high level of angst among new-vehicle owners, said Mike VanNieuwkuyk, executive director of global automotive at J.D. Power.
The voice recognition problems customers mention most often relate to three built-in hands-free communication problems: doesnêt recognize or misinterprets verbal commands, names or words, and numbers.
Download Bulletin PDF