FTC issues revised online advertising guidelines

FTC issues revised online advertising guidelines

The Federal Trade Commission has issued revised guidelines for mobile and other online advertisers that detail how to make clear and conspicuous disclosures to avoid being found in violation of the law for deceptive advertising. The new guidelines, .com Disclosures: How to Make Effective Disclosures in Digital Advertising, covers smart phones and social media advertising. It also includes mock ads that illustrate the updated principles. The FTC emphasizes that the guidelines apply to all media, whether a desktop computer, mobile device, TV, radio or print.