Ford to pilot car-sharing model in DC, 5 other U.S. cities
Ford will pilot a car-sharing model similar to Uber in Washington, DC, five other U.S. cities and London. Customers who finance their car through Ford will have the option of renting out their car on a short-term basis to pre-screened drivers. People who want to rent the cars will download an app created by Getaround, a San Francisco startup.
As most vehicles are parked and out of use much of the time, this can help us gauge our customersê desires to pick up extra cash and keep their vehicles in use, said David McClelland, Ford Credit vice president of marketing.
A total of 14,000 U.S. Ford customers will be invited to join the program. It will also be offered in Chicago; Portland, Ore., and, in California – Berkeley, Oakland and San Francisco.
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