First-time buyers still choose compact cars

First-time buyers still choose compact cars

With the headlines focusing on the growth in sales of SUVs and crossovers, itês easy to forget that one group still prefers compact cars: first-time new vehicle buyers.

A recent study by MaritzCX found that 27 percent of first-time buyers buy compact cars, 13 percent buy small SUVs and nearly 8 percent buy mid-size SUVs. Compacts and subcompacts together account for about one-third of first-time purchases.