Effective ads, popular attractions ignite 2014 public attendance for second year

Effective ads, popular attractions ignite 2014 public attendance for second year

The show had special weekday promotions for students (WAS Monday, January 27) and a day to honor the military (WAS Tuesday, January 28). On the respective days, students could enter the show at a discounted rate, and active duty military and veterans were admitted at no cost. Student Day featured a gathering of 500 students from high schools across the region and an a cappella competition with groups from area universities. (See articles, below, on Student Day and honor the Military Day).

Celebrity appearances, always a hit at the Auto Show, featured an array of sports stars from the Washington Nationals and Redskins, along with WWE superstars. Topping the WAS celebrity lineup this year was the popular TV and social media personality Audrina Patridge.

By Jan. 23, a Thursday, Washingtons Auto Show opened to the general public. Snow interruptions were all but forgotten as energetic crowds of car enthusiasts came to the Walter E. Washington Convention Center. By the weekend, the show floor was thronged with crowds matching last years all time record.

Like last year, part of the Auto Show floor was devoted to the Advanced Technology SuperHighway (ATS). This popular pavilion showcased the latest in green technology, to include the winning and finalist vehicles for the 2014 Green Car Technology Award (for complete story, see WANADA Bulletin #4-14, Jan. 31, 2014, Washington Auto Show Special Edition, on www.wanada.org). Also, in the ATS pavilion were innovations in vehicle-to-vehicle communications and autonomous driving. To help showgoers understand the latest in driverless technology, veteran journalist and syndicated columnist Warren Brown authored a walking tour guide for the 2014 WAS entitled All Things Connected, available to all visitors with the official Auto Show Program (see story, below, on Browns VIP tours of show).

2014 also marked the return of the popular Toyota Hands-On Contest after a hiatus of several years. Five of the original ten became finalists for going the distance by staying in touch – literally – with the prize vehicle, a 2014 Toyota Corolla. In the end, a cancer survivor won, tearfully accepting the prize for his daughter (see story, below, entitled Cancer survivor wins Toyota).

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