Drivers less informed on connected cars
More than 40 percent of car owners who have a 2000 model or later and are in the market for a new vehicle have heard of connected cars but donêt really know what they do. Thatês the finding of the 2014 Harris Poll AutoTECHCAST study.
Only 15 percent of car owners say they are very or extremely interested in owning a connected car, and 31 percent say they are not interested at all. Two-thirds of car owners say they fear owning a connected car could compromise their privacy. Those who are most interested currently own a BMW, Acura or Audi.
Familiarity and purchase interest is higher with specific features, such as voice activated controls and vehicle mobile applications. Harris points out that once car owners better understand a technologyês benefits, adoption of the feature will soar. Thatês what happened with the backup camera.Download Bulletin PDF