Designers offer car color choices for MY 2019
When BASF global designers meet to discuss car color trends, theyêre not talking about gray, blue or white cars. This yearês 65 global automotive paint colors explore the powerful potential of Real Authentic Ways (RAW), based on trend findings that society is focused on simplicity, authenticity and optimism for the future, BASF says.
The designers met in Detroit and felt that the cityês revitalization inspired bright and more varied color choices. The importance of water in Detroit and other urban environments contributed to the strong prevalence of blues in this yearês color predictions, said Paul Czornij, technical manager for the BASF Color Excellence Group.
BASFês designers came up with five local theme colors available to North America automakers for MY 2019: Deep red, woven with brilliant golds (Perforated); luminous gold (Golden Cavalcade); brighter silver (Spectator); rich blue (Bucket Oê Blu); and strong blue-green (Downpour).
Another focus this year is the importance of baby boomer. That means more playful, neutral colors.
This is serious. The designers have a lot of influence on the new vehicle colors that auto dealers sell.Download Bulletin PDF