Dealer Reps hone skills in Road to a Sale workshop

Dealer Reps hone skills in Road to a Sale workshop

The 13 dealership sales representatives who attended WANADAs Professional Selling Skills, 3-day comprehensive “Road to a Sale” workshop walked away with a solid foundation upon which to advance a thriving career.

Conducted by noted sales trainer Gary Long, the workshop is designed to provide a comprehensive base for salespeople at all experience levels. And the 13 who attended last weeks session were helpfully diverse in their sales backgrounds, which greatly enhanced the workshops inter-dynamics.

Nationally recognized as one of the premier sales training programs in the auto industry, Long utilized repeated role-playing scenarios to ensure understanding and long-term retention of both interpersonal and consultative selling skills during the workshop. He also taught the sales representatives how to:

gain early control of the sales process

conduct an effective consultation

perform a dynamic, value-building product presentation

get a commitment to “write up the deal

walk the trade

negotiate effectively

T/O the sale to affect proper delivery and effective customer follow-up.

Programs like this make dealership professionals better at what they do and thats the business WANADA is in. To learn about future dealership professional seminars WANADA will be offering, contact Kristina Henry at (202) 237-7200 or

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