Consumers want more automation in cars, says Cisco study

Consumers want more automation in cars, says Cisco study

Consumers would like to extend their use of automation to buying and servicing their car, according to a recent study by Cisco of 1,500 consumers in 10 countries. Most begin their car purchasing process online. Half of the U.S. respondents said they trust third-party sites, but only one-fourth trust dealer or factory sites.

Nearly half of U.S. consumers said they would willingly buy their car at a mall kiosk or completely online. Nearly half of global consumers value the brands reputation for adopting technology when buying a vehicle.

Consumers are willing to trade personal information for customization, security and savings. Nearly three-fourths of consumers globally would allow their driving habits to be monitored to save on insurance or service costs. More than 60 percent would share personal information such as height and weight, driving habits and entertainment preferences if doing so allowed a more customized driving experience.

Sixty percent of U.S. respondents said they would ride in a driverless vehicle. Nearly half said they would trust their children in one.