Cheap gas, SUVs and CAFE
Sharon Silke Carty posed a question that has been often raised recently: Are we about to lose all the gains weêve made because gas is cheap? The editor-in-chief of AOL Autos-Autoblog-Autobloggreen was talking about the fuel economy gains that seem on the verge of being wiped out by consumersê migration to gas guzzlers in response to cheap gas.
Automakers say they are not going back to producing more gas guzzlers, Carty said. But, she added, Consumers have shown they have short memories.
The upshot: CAFE guidelines are changing the way the auto industry interacts with consumers, Carty said, as automakers recognize the need to meet the guidelines no matter how gas prices change. But consumers want to be high off the road, have a lot of room in their vehicles and be comfortable. They are willing to embrace fuel-saving technology if they donêt have to compromise on any of those desires.Download Bulletin PDF