Car Sales satisfaction higher when dealers use tablets J.D. Power
Sales satisfaction among new-vehicle buyers is higher when their salesperson uses a tablet device, according to the J.D. Power 2013 U.S. Sales Satisfaction Index.
Although tablet usage has increased from a year ago, dealers are still missing an opportunity to improve their sales experience by providing shoppers with sales information on a single platform that allows them to easily browse options and features with immediate commentary from their salesperson, said Chris Sutton, J.D. Powers senior director of automotive retail practice.
Other findings from the study:
Satisfaction is highest among new-vehicle users who are presented with pricing and payment options on a computer screen or tablet, followed by a computer printout, verbal price quotes and handwritten figures.
Only 10 percent of dealership salespeople use tablets, up from 7 percent in 2012.
New-vehicle buyers most often say that salespeople use tablets to capture buyers personal information, display model information and search inventory.Download Bulletin PDF