Cadillac president de Nysschen to keynote Auto Show
One of todayês most admired automotive leaders, Johan de Nysschen, will present the industry keynote address at the 2015 Washington Auto Show, Thursday, January 22. The address will kick off Public Policy Preview Day at the Walter E. Washington Convention Center.
As president of the leading American luxury brand of Cadillac, with a history of leadership with several of the worldês top luxury automakers, de Nysschen exemplifies a key thrust of the 2015 Auto Show: The resurgence of the auto industry.
Everyone in this business knows that Johan de Nysschen is someone to watch for his tremendous vision and track record, said Kevin Reilly, chairman of The Washington Auto Show. As the Public Policy Show on the global auto show circuit, The Washington Auto Show is proud to present the innovative thinking and can-do spirit that has brought such progress to this critical sector of the American economy.
For 2015, the Auto Show will debut its Made in America program, featuring the multitude of jobs and industries supported by the automotive sector. Launching the first of two Public Policy Preview Days, Made in America will take place on Wednesday, January 21, with photo ops of various vehicles parked in front of the Capitol building, followed by a series of TED-style talks on the ways that the auto business and the U.S. economy have shaped and supported each other.
The second Public Policy Preview Day will take place at the Walter E. Washington Convention Center and will feature a daylong schedule of press conferences and special events headlined by de Nysschenês address at the Newsmaker Breakfast, sponsored by the Washington Automotive Press Association and the International Motor Press Association.
Johan de Nysschen, 54, was appointed president of Cadillac and General Motors executive vice president on July 11, assuming responsibility for all aspects of Cadillac globally. Cadillac is in the midst of a long-term mission to expand world-wide and elevate its brand into the highest ranks of the extremely competitive luxury auto marketplace. De Nysschen has also spent time as president of Infiniti and Audi.
The Auto Showês Public Policy Preview Days culminate in the popular Sneak Peek Reception, Thursday evening, January 22, for officials in government, industry and media. The show opens to consumers on Friday, January 23, and runs through Sunday, February 1, and is the largest public show in the District of Columbia.Download Bulletin PDF