Bob Storin joins WANADAês executive team handling marketing, sponsorships and events
Former WANADA contractor, Bob Storin, who identified and implemented marketing and sponsorship strategies for the dealer association since 2013, has signed onto the WANADA staff as director of marketing and sponsorships, but also event management. Having supported WANADA through his own marketing firm, Storin Associates, which he closed when he came on staff for the association earlier this month, Storinês principal focus was lining up sponsorships and advertising sales for The Washington Auto Show. When it became evident in recent times that he could be equally effective performing the same sort of services in other WANADA realms — like the Annual Open, Annual Meeting, and the Membership Directory — it made sense for all concerned to have him on the senior staff in the position he now holds.
Working closely with Bob over the past couple of years made it clear that heês a getthejob done kind of professional who consistently delivered on his goals and objectives for WANADA, said John OêDonnell of his newest hire. Expanding his role into event management is something we could do having him on staff, which is timely after Kristina Henry left that position earlier this year, said OêDonnell.
Storin also brings to the job a wealth of media organization experience to include stints with Comcast Spotlight, Discovery Networks, and, earlier on, Home Team Sports. A native of Miami, Florida, where he also graduated from college, Storin has settled in to the Washington region and enjoys his current status as a Washingtonian.
While itês business as usual in many respects for me on the Auto Show, Iêm enthusiastic about my expanded involvement with WANADA which Iêve found to be an energetic, fresh, cutting-edge organization, said Storin.
WANADA wholeheartedly welcomes Bob Storin to its Washington area dealer association team.Download Bulletin PDF