Showing a new Corvette or a large new SUV, like the 2020 Kia Telluride pictured below, is a guaranteed way for OEMs to draw showgoers to their vehicle display, and both those models brought a steady stream of people. Here are some of the other unusual ways automakers found to get people to stop and browse their product on display:
- Nissan Leaf with a DJ booth inside and several speakers on the outside.
- Nissan Intelligent Mobility Trivia, a game show event for showgoers. Every participant won a prize by using a provided electronic device to answer questions that allowed Nissan to broadcast information about its vehicle lineup.
- Life-size Chevrolet Silverado built entirely of Legos – 334,544 of them. It took 18 trained Lego builders 2,000 hours to build the truck.
- Ford’s Hank The Robot. Hank could see, hear and talk with show attendees.
- Hyundai Swag, an hourly game show. Depending on how well the contestant played, both the crowd and the contestant won prizes.
- Toyota Live, an hourly show featuring unique programming throughout the show, including an appearance by Paralympic gold medalist Brad Snyder on the show’s first weekend, and a gender reveal party during the second Saturday (it’s a boy!).