Automakers find new ways to draw consumers to their displays

Showing a new Corvette or a large new SUV, like the 2020 Kia Telluride pictured below, is a guaranteed way for OEMs to draw showgoers to their vehicle display, and both those models brought a steady stream of people. Here are some of the other unusual ways automakers found to get people to stop and browse their product on display:

  • Nissan Leaf with a DJ booth inside and several speakers on the outside.
  • Nissan Intelligent Mobility Trivia, a game show event for showgoers. Every participant won a prize by using a provided electronic device to answer questions that allowed Nissan to broadcast information about its vehicle lineup.
  • Life-size Chevrolet Silverado built entirely of Legos – 334,544 of them. It took 18 trained Lego builders 2,000 hours to build the truck.
  • Ford’s Hank The Robot. Hank could see, hear and talk with show attendees.
  • Hyundai Swag, an hourly game show. Depending on how well the contestant played, both the crowd and the contestant won prizes.
  • Toyota Live, an hourly show featuring unique programming throughout the show, including an appearance by Paralympic gold medalist Brad Snyder on the show’s first weekend, and a gender reveal party during the second Saturday (it’s a boy!).
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