Auto show brochures go digital

Auto show brochures go digital

Auto show attendees will have the ability to download electronic brochures instantly to their mobile phones as an alternative to printed copies if they stop by the Audi booth at The 2011 Washington Auto Show. The move is part of an ongoing effort by automakers to deliver product information in a digital format whenever, wherever and however consumers would like it. The effort will also likely result in the demise of printed materials one day. Audi launched its program at auto shows.

The move to digital distribution is expected to reduce the amount of printed material handed out at shows by up to 90% by the end of the 2010-2011 season. Its also expected to have considerable impact on the printing, shipping and distribution costs associated with delivering brochures to millions of attendees over the course of the auto show season.