Audi, Jaguar, Kia are top brands in Total Quality Index
Audi and Jaguar were rated the best luxury brands in Strategic Visionês 19th annual Total Quality Index, and Kia had the highest Total Quality score of nonluxury brands. The best model in Total Quality was ready? the Tesla Model S.
Strategic Vision says its index encompasses reliability, problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences. Survey respondents are asked to choose from love it, delightful, excellent, satisfactory, unsatisfactory, a failure and hate it on various points such as reliability. The company surveys more than 38,000 new vehicle owners.Download Bulletin PDF