Another marketing tool: Ideal Vehicle Awards
Owner surveys that rank vehicles can serve as another marketing tool for dealers. AutoPacificês recently released 2014 Ideal Vehicle Awards pick the Chevrolet Corvette as the overall winner, Porsche as the most ideal premium brand and GMC as the most ideal popular brand.
The awards are based on responses from more than 92,000 new vehicle owners. Surveyed after 90 days of ownership, they were asked what changes they would make to their car or truck in 15 categories, including interior storage, ease of technology use, power and acceleration and seat comfort. The awards recognize vehicles where owners want the least amount of change.
The survey found that more than 25 percent of consumers still want more interior storage, better visibility and easier entry and exit. Seventeen percent said they want easier-to-use technology up 4 percentage points from 2013 and the only attribute with a significant increase in desired change.
For results in individual categories of vehicles, click here.Download Bulletin PDF