AM/FM radio still rocks in cars
Donêt pull your radio ads yet. A large majority of Americans 84 percent use AM/FM radio as their audio entertainment over new technology options, a recent survey by Ipsos shows. And theyêre tuning in frequently 62 percent say they listen to the radio at least once a day in their cars. Similarly, 64 percent of Americans still use a CD player in the car.
Our studies show that despite all the technological advances weêve made when it comes to digital listening, the vast majority of Americans still prefer AM/FM radio overall and especially expect it to be a part of their cars. In fact, virtually all said they wouldnêt buy a car without a radio, said Thomas Spinelli, vice president with Ipsos MediaCT. However, as new vehicles roll out, many of which are equipped with built-in digital music services, we may see a shift in how Americans are thinking about listening in their cars.Download Bulletin PDF