Alert! Who is selling the 2013 Auto Show Program and who isnt

Alert! Who is selling the 2013 Auto Show Program and who isnt

This follows up on a Special Bulletin/Alert WANADA sent to all members and auto show exhibiters yesterday entitled Setting the Record Straight on Who Represents the 2013 Washington Auto Show Program (click here for the Nov. 8 publication). In the Special Bulletin, WANADA CEO Gerard Murphy alerted auto show exhibiters of confusion WANADA has heard from prospective advertisers in the 2013 WAS Program caused by solicitations from what appears to be a competing publication from Washington Suburban Press Network (WSPN).

WSPN solicitations to WAS exhibiters deceptively portray their publication, known as The 2013 Washington Auto Showcase, as the actual 2013 Washington Auto Show Program which WANADA publishes each year as the official WAS magazine which is distributed before and during the Auto Show at the Washington Convention Center.

In presenting their product, the WSPN reps are using terminology such as the Official Washington Auto Showcase in conjunction with the 2013 Washington Auto Show, with which WSPN has no official connection. WSPN has also falsely claimed that their publication will be distributed at the upcoming Washington Auto Show, which it will not.

WANADA ended its contract with WSPN for selling ads in the last (2012) WAS Program in favor of retaining Storin Associates for ad sales in the 2013 WAS Program. Storin is the only sales entity WANADA has retained to sell advertising in the 2013 WAS Program. Correspondingly, WANADA has no relationship with WSPN on The Washington Auto Show or anything else.

Ralph Frisbee at WANADA coordinates 2013 WAS Program operations at (202) 237-7200 or rf@wanada.org. Bob Storin of Storin Associates is at (301) 335-8289 or bob@storinassociates.com. Anyone in need of discussing the subject of this article can contact Gerry Murphy at (202) 237-7200.