75% of buyers would pay for Wi-Fi in their next car
Three-quarters of consumers globally said they consider connected car services meaning the car is equipped with a wireless Internet connection important in their next car, according to a new survey from AT&T Drive Studio and Ericsson. U.S. consumers rank the Wi-Fi hotspot as the number one feature they want to buy for their next car.
A Wi-Fi connection can run apps such as streaming music and Internet radio, use navigation services with real-time traffic updates, conduct local searches and use restaurant services, all from the carês dashboard.
In addition to safety and infotainment features enabled by connectivity, automakers can also use the connectivity for over the air software updates and advanced downloadable engine configurations, said Orvar Hurtig, vice president at Ericsson Global Services.Download Bulletin PDF