As producers of the Washington Auto Show, WANADA each year identifies and recognizes dealer auto sales professionals staffing the OEM exhibits who have distinguished themselves by professional interaction with show visitors.
Accordingly, WANADA runs its annual Auto Show Mystery Shopper Contest for dealer sales representatives staffing OEM exhibits where Auto Show management observes effective auto sales rep demeanor and technique with show visitors, many of whom are prospective car buyers. OEM product specialists, who are increasingly staffing Auto Show exhibits at the exclusion of dealer sales representatives, are not included in the Auto Show Mystery Shopper Contest.
For the twenty dealer sales reps who passed muster, the Auto Show Committee gave each a $250 award.
WANADA congratulates these exemplary auto sales professionals on a job well done!Download Bulletin PDF