2015 Washington Auto Show turnout breaks all-time record set in 2013, eclipsing 2014 by 8%
The weatherman smiled on our 2015 Auto Show as well, limiting the snow to the first Industry/Media Day on Capitol Hill (Jan. 21), said Chairman Reilly. Serious prolonged snow can be a show stopper, which fortunately didnêt materialize.
The Made Across America event, culminating in about 60 new vehicles arriving simultaneously to an outdoor press event on Capitol Hill, was reported despite a snow squall because of the news value underlying the event, namely, the numerous import brands which, like their Detroit 3 counterparts, are assembled in states across America.
Knowing how to effectively merge social media with traditional advertising is key to promoting anything today, especially when itês something as vast as our Auto Show, said Barbara Pomerance director of communications and marketing for the Auto Show, referring to the largest event in the Walter E. Washington Convention Center. Pomerance said the show logged 2.8 billon media impressions, which in advertising parlance means the number of times an area resident could have seen information on the show. Besides paid ads in newspapers, Pandora, digital and broadcast outlets, there was record earned mediafull-page features in The Washington Post and other media. National and international coverage continued to balloon, with no less than 45 international media outlets reporting on The Washington Auto Show.
Until now, the best attended Auto Show in Washingtonês history was 2013, the year after President Obama came down the street from the White House to the W.E. Washington Convention Center to tour the show. But the 2015 WAS that just ended was 3.5% higher than the all-time best turnout of 2013. And 8% higher than last year. Our Auto Show organizers can all take a bow on an automotive event the like of which has never occurred in Washington, said Kevin Reilly, chairman of the 2015 WAS. Attendance is the wealth of nations in the world of auto shows and to see turnout reaching new heights year over year, proves weêve got Washington headed in the right direction on the global industry circuit, he said.
The direction to which Chairman Reilly refers is the position Washingtonês Auto Show has secured as the industryês Public Policy Show, which, because of the value the OEMs attribute to that, has resulted in expanded automaker recognition and the presence from them that in turn engenders enhanced show exhibits and larger crowds.
As producers of The Washington Auto Show, we at WANADA have worked hard to impress upon OEMs the one of a kind value Washington delivers as the only show on the global industry circuit that has the U.S. Congress down the street, said John OêDonnell, president of Washington Area New Automobile Dealers Association which produces The WAS. Building upon our track record, that includes having had President Obama tour the show in 2012 and Vice President Biden in 2014, we had Attorney General Holder come by this year, along with three cabinet secretaries, he said, referring to Sec. of Energy Ernest Moniz; Anthony Foxx, Sec. of Transportation; and Thomas Perez, Sec. of Labor.Download Bulletin PDF